interACT Advocates partners with
Orange Moon Media
to rebrand and connect with its community.
"Q is great to work with and the work product provided is consistently high quality and impactful. Those are the two big reasons why I would recommend OMM to others."
- Kimberly Zieselman, interACT Advocates
Challenges
interACT Advocates had a logo and website, but desired a comprehensive marketing strategy. As the organization grew, the Executive Director Kimberly Zieselman realized there was a disconnect between the brand and the community for which it advocates. The way in which the organization was branded and marketed did not represent the breadth of the intersex community and its advocates. interACT Advocates also realized there was a need for a consistent communication strategy for the entire InterACT team to adopt.How Orange Moon Media Helped
Orange Moon Media was able to provide the rebrand interACT Advocates needed to better connect with its audience in an aesthetically pleasing way. According to Kimberly, Orange Moon Media has helped her organization by providing “quality design, whether it's a piece of collateral material or whether it's information on the website. The quality is really consistent and impactful. I have been really happy with the work and Q is really, really nice to work.”
Results
OMM provided interACT with a complete rebrand, including a new logo, brand aesthetic, website, and marketing collateral that has positively impacted brand awareness worldwide. In addition to the rebrand, OMM created a communications strategy for the new brand rollout. In speaking on how the rebrand has been received, Kimberly commented, “We've had really consistent good feedback on the new look from various stakeholders. It's been really nice to get that positive feedback. As a result of being consistent and having good quality communication and marketing materials that look the way they do, it has helped professionalize our image, and I think that only helps people to view us as a credible source.”
“We interviewed several people through a very comprehensive process and Q rose above the rest. There was no question about Q's skillset, attitude, ideas, and all of that was really appealing and we felt it was a really good fit. So, it was really about Q as a person.”
- Kimberly Zieselman, interACT Advocates
About interACT Advocates
interACT uses innovative strategies to advocate for the legal and human rights of children born with intersex traits.
Their work is grounded in a sense of respect and compassion for the children, parents, doctors and intersex adults involved.
