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Made in Baltimore utilizes Orange Moon Media’s Method to better connect with members and the City of Baltimore

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As a newly expanded organization, Made in Baltimore sought to establish a digital marketing strategy and online presence in order to connect with potential members, retailers, and the Baltimore community.

“I never felt like you were just giving me out of the box solutions, but participated in pretty thoughtful dialogue about what we're trying to do and developed customized approaches for that. “
-Andy Cook, Made in Baltimore

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Challenges

Made in Baltimore needed assistance with event planning, consistent social media strategy and execution, digital marketing collateral, and content creation.

How Orange Moon Media Helped

Orange Moon Media knew the foundation of any marketing efforts for a new company would lie in understanding who they are marketing to. Therefore, Orange Moon Media used survey data to gain a better understanding of Made in Baltimore’s membership base, their needs, and what type of content and solutions they desired to help them grow in business. The results were 2 member profiles that were used to create content and establish a marketing message. This consistent message permeated through social media postings, email marketing, and content creation for the blog. OMM also provided consulting on video production that was used to further target potential members and stakeholders.

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Results

During our time working together, Made in Baltimore experienced growth in its social media followers by 11.3% on Facebook and 11.9% on Instagram. This was cultivated through on brand messaging, custom graphics, promotion of content and events, consistency, and engagement. Orange Moon Media also helped Made in Baltimore reach the submissions goal for a key manufacturing survey which targeted makers and manufacturers in the Baltimore region. According to Andy Cook, Campaign Director of Made in Baltimore, reaching the submissions goal impacted the organization by “allowing us to have a sufficient sample size to draw conclusions about trends in the maker economy, which in turn allows us to use the survey to advocate for policies and programming for the operation.”

In regard to content creation, Orange Moon Media helped Made in Baltimore set up the Maker of the Month and guest blog post series. Using data learned from the member and maker survey used to create member profiles, the content created specifically addressed some of the topics and concerns members “told us” they were interested in. Both sources of content continue to serve as the primary content promoted on MIB’s social media channels. When discussing the content introduced by OMM Andy commented “the guest blog series is relevant information for our member network. The Maker of the Month series is promotion for our member network.”
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“Orange Moon Media is really smart and knows the right questions to ask to get to the bottom of your organization's mission and what you're trying to do pretty quickly.”

-Andy Cook, Made in Baltimore

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About Made in Baltimore

The Made In Baltimore Campaign is an effort to increase awareness and local market share for businesses producing a physical product(s) in the City of Baltimore. Their primary goal is to support the creation of living-wage jobs in Baltimore’s goods-producing industries and to drive consumer re-investment in the city. They believe in the grassroots power of ‘buying local’ to provide economic opportunity in Baltimore’s most dis-invested communities.